How Google My Business will change your small business

Google is one-upping other social media platforms with their new and improved Google My Business (GMB). This platform allows small business owners to publish content so that when a user Google searches your business name- your content appears. This means when a customer Google searches your business name, you can control the content that appears in the search results and the map results. This is an easy tool to make any small business stand out from competitors.

Why you should start using GMB now?
1. It’s free
2. Helps customer’s find your physical location
3. Displays useful information
4. Better search visibility
5. Track website traffic & audience
6. Gain customer insight

What content can you push in front of your customers with GMB?
Small business owners can publish events, photos, services and products so that’s the first impression your customers have of your business. By simply creating a post on GMB you are connecting with your customer’s in an up-to-date manner.

Posting on Google My Business in 4 easy steps:
1. Sign in to Google My Business.
2. Click “Create Post”
3. On the “Create Post” screen you’ll be able to add photos, texts, and events easily.
4. Once you’ve created your post, you can preview it and publish it.

It only takes a few minutes for your post to appear in Google searches and Google Maps.

How to have GMB work best for you:
1. Post on your GMB weekly, continually pushing out content for your customer’s to see.
2. View you GMB admin page often to see what your customer’s needs are
3. Chat with your customers

Talk to your customers with Google My Business. GMB allows customers to chat with your business after finding your business listing in the Google search results. By allowing customers to have this type of communication with your business you are building a reputation and relationship with your customer’s never before possible.

Be responsive.
Customers will be able to see your average response time when they GMB message you. Stand out from your competitors by having a quick response time- letting your customer’s know you value their business.
Allowing this extra channel of communication gives your small business the opportunity to have relationships with your customers you didn’t before.

Allow this easy tool to work for you. Not interested in having to maintain another marketing platform? Let us do it for you! We specialize in helping small businesses reach their local markets. Let us help set up and optimize your Google My Business profile so that you’ll stand out to your customers.

Posted on August 10, 2017 in SEO

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