April 2018

Why Should You Advertise On Instagram

By | April 30th, 2018|Social Media|

The variety of social media advertising options is dizzying. Facebook currently has the largest user base of any social media site, but recent events have left some advertisers and users unsettled. Fortunately, advertisers have a growing number of platform options, including Instagram. If you've never considered advertising on Instagram, here are a few things to [...]

Why Video Testimonials Are So Powerful

By | April 23rd, 2018|SEO, Videos|

Video Testimonials Everyone's seen a testimonial on a website. Often, they appear in text form as a quote from a customer who uses a product or service, and recommends it to others. Written testimonials carry weight, to be sure, but a video testimonial can have a significant impact on viewers. But what makes a video [...]

November 2017

Facebook’s Explore Feed could be good news for your business

By | November 27th, 2017|Social Media|

Facebook is running out of room. It's hard to believe, but in fact, it's true. Facebook is approaching the point of having more advertisers than advertising space, and that means the company is considering changes to its News Feed. The News Feed is the primary feed that Facebook users see when they log into their [...]

Is Organic Reach on Facebook Even Possible Anymore?

By | November 19th, 2017|Social Media|

Organic reach is the Holy Grail of Internet marketing strategies, but recently, Internet marketers have delivered what seems to be bad news: organic reach on Facebook may be dead. A careful look at organic reach statistics over the last five years from Facebook seem to bear this theory out. Organic Reach for Businesses is almost [...]

The Perks And Pitfalls Of Social Media

By | November 2nd, 2017|Social Media|

Social media is a relative newcomer to the business marketing mix. While it can produce some outstanding benefits, businesses also need to come to terms with the risks it can pose. What is social media? How can you use it to promote your business? What are its downside risks? Social media is a set of [...]

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