November 2017

Facebook’s Explore Feed could be good news for your business

By | November 27th, 2017|Social Media|

Facebook is running out of room. It's hard to believe, but in fact, it's true. Facebook is approaching the point of having more advertisers than advertising space, and that means the company is considering changes to its News Feed. The News Feed is the primary feed that Facebook users see when they log into their [...]

Is Organic Reach on Facebook Even Possible Anymore?

By | November 19th, 2017|Social Media|

Organic reach is the Holy Grail of Internet marketing strategies, but recently, Internet marketers have delivered what seems to be bad news: organic reach on Facebook may be dead. A careful look at organic reach statistics over the last five years from Facebook seem to bear this theory out. Organic Reach for Businesses is almost [...]

The Perks And Pitfalls Of Social Media

By | November 2nd, 2017|Social Media|

Social media is a relative newcomer to the business marketing mix. While it can produce some outstanding benefits, businesses also need to come to terms with the risks it can pose. What is social media? How can you use it to promote your business? What are its downside risks? Social media is a set of [...]

October 2017

Your Website Is Not Dead!

By | October 19th, 2017|SEO|

Death is the natural conclusion to life. Sometimes it's expected. Other times it comes as a complete shock. Recently, one of my clients reported matter-of-factly to me that he had heard on good authority that websites were dead. To borrow a phrase from Mark Twain, "the report of the World Wide Web's death is an [...]

September 2017

Directory Listings and Why They’re So Important!

By | September 21st, 2017|SEO|

Increase Your Business Visibility with Directory Listings If you're attempting to increase the visibility of your business, you may be tempted to you’re your business in as many directories as possible. After all, the more directories you're in, the more likely you will be found, right? Not so fast! What are directory listings, and what's [...]

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